Instead of telling you more about sustainable fashion and why it’s a better option, I will tell you about the negative effects fickle fashion has. If you have no idea what fickle fashion is, let me go ahead and describe it. Fickle is defined as likely to change and is instability in a nut shell which closely relates to this topic.
In a report, it is known that fickle fashion is killing off sustainable clothing with consumers admitting to buying items they never wear and throwing away their clothes instead of recycling or donating them. Related I looked into clothing habits around the world, “In a Onepoll survey of 18- and 35-year-olds commissioned this past September and October by London’s Fashion Retail Academy, 83 percent of the 2,000 respondents confessed to buying clothing they never wear. More damningly, nearly one quarter—22.5 percent—said they have purchased more than 10 items they have never worn. More than one-third (35 percent) of respondents outrightly refuse to buy used clothes, and 12 percent said they bin their castoffs instead of recycling them. ”
Recycling clothing or even buying/trading secondhand is not the most common thing, but it is the most effective. When people decide to buy fast fashion, they see it as a trend-setting type of motivator, trying to be up to date. One can transform old clothing into new without having to add damage to their ecological footprint. With most consumers buying and sometimes never wearing those clothes, they need to think and act more responsibility. It isn’t always about setting a new trend, but recreating an old one.
Fickle fashion is easier, don’t get me wrong, but if you think of the impacts that it has on the environment makes people want to do something a bit harder for a better outcome. Looking into what damage is being done, I found some startling statistics. “According to a 2013 report, the global apparel industry produced 150 billion garments in 2010, enough to provide 20 new articles of clothing for every person on the planet. And it’s only gotten worse since then. Today, the fashion industry is the second most polluting industry on earth. And the primary culprit is fast fashion—well, that and the culture of throwaway clothing that it has inspired.”
Think about it, you have a lot to do with this pollution. This is the world you live in each day, so why not make it a beautiful one? People have many options to make a change such as recycling, rewearing or trading. Make your mark through fashion, just make it a good one.